The search engine, a strategic function of your e-shop


You’ve got labored on the construction and contents of your catalog, put in place an in depth menu and built-in a faceted filter in your classes… However you continue to discover that your clients can’t all the time discover your merchandise and don’t use your search bar to navigate. It is likely to be time to go for a extra environment friendly search engine.

The default search perform of PrestaShop complies with the fundamental wants of a client however, in regard to trendy behaviors and necessities, this answer just isn’t ample anymore.

Behavioral observations

To start with, it’s essential to determine present tendencies. The newest analysis on the topic are unambiguous: the search perform is getting increasingly significance in the best way clients navigate and browse your e-shop.

Certainly, with the fixed improve of on-line purchases on cell gadgets, it’s the search engine that has develop into the principle navigation instrument, on the expense of the menu (which is collapsed or invisible on smaller screens).

Furthermore, many cell shoppers make inquiries of greater than 2 phrases, which results in exact searches.

The search perform utilization by the client is subsequently mature

Nonetheless, research present that these shoppers are nonetheless largely unhappy with the standard of outcomes and of the consumer expertise of looking out on an e-shop.

The Four key standards of an environment friendly search perform

These days, concerning a search engine, guests focus across the Four following themes:

  • Pertinence
  • Velocity
  • Consumer expertise
  • Individualized searches (filters, sorting, user-specific outcomes)

If these 4 standards are current, then conversion charges might be optimum

In the event you imagine your internet store doesn’t reaches these targets, don’t worry! Easy and environment friendly options exist.

enhance search effectivity

Enhance the content material of your catalog

  • Enhance product names and descriptions
  • Add key phrases or references to your merchandise to facilitate their identification
  • Type merchandise in classes with exact names 

Bonus impact: all enhancements to your catalog that might be helpful to your search engine may also enhance your search engine optimization!

Don’t hesitate to contact your internet company that can assist you optimize your catalog.

Technical answer

Clearly, there are options to the default PrestaShop engines like google. These could be labeled in two important classes:

Options based mostly on an exterior service

These options are sometimes based mostly on a free PrestaShop module, put in in your web site, that can then be linked to an exterior paid service which analyzes your catalog. This exterior server may also be the one to answer buyer search queries as a substitute of your individual web site. 

Execs:

  • Dependable service and performances that don’t rely upon the standard of the webhosting chosen by the vendor (because the server load for searches is dealt with by the servers of the exterior service supplier).
  • Updates and upgrades could be applied with out having to replace the shopper module

Cons:

  • Recurring/month-to-month billing
  • Integration and design is likely to be much less in sync with the theme and/or total ergonomics of the store
  • There’s a danger of discrepancy between the outcomes displayed by the moment search (offered by the exterior service) and the search outcomes of the PrestaShop inside search engine (which might be displayed when the customers press “enter” or click on on “search”). This conduct is because of each engines like google not working in the identical approach. This will confuse the client.

Inside options

These are PrestaShop modules (addons) that substitute the PrestaShop default search engine utterly.

Fairly clearly, execs and cons are reverted in comparison with an exterior service.

Execs:

  • One-shot buy (when shopping for the module)
  • Straightforward to combine together with your theme (your company can do that for you)
  • Consumer expertise will match the one in your store
  • Coherence between instantaneous search outcomes and the search outcomes web page consequent to a validation.

Cons:

  • Updates are much less seamless and rely upon the editor of the module
  • The search engine will use the sources of the server PrestaShop is situated on.

Hybrid options

These options are based mostly on a recognized exterior search expertise (elastic search, sphynx, and so forth.) accomplished by a module that can deal with the interfacing with PrestaShop. Graphical integration is delegated to PrestaShop.

Execs:

  • Highly effective search mechanics, well-known and effectively documented
  • Straightforward to combine together with your theme (your company can do that for you)

Cons:

  • Superior search applied sciences is likely to be exhausting to implement, arrange and optimize
  • Extra prices (internet hosting and upkeep) 

The instance of Webecologie.com

Webecologie.com has chosen to make use of JoliSearch superior Search (model 4), developed by Ambris.

For this on-line store of natural merchandise, with a catalog that grows in dimension on a regular basis (greater than 5,000 references) and quite a lot of completely different classes (cosmetics, meals, cleansing merchandise, and so forth.), the search engine JoliSearch has allowed to enhance the search expertise and reply the purchasers’ wants:

  • A blazingly quick search engine (even for catalogs of greater than 100,000 merchandise)
  • An visually enticing instantaneous search
  • A trendy and immersive design
  • Typo and letter inversion dealing with
  • In depth search outcomes by means of crossings with classes and producers
  • A search choice to make use of the logical operator “AND” between phrases as a substitute of “OR”

For Webecologie, the advantages are clear:

  • Enhance of search utilization to navigate the store
  • Progress of buyer conversion price (notably on cell)
  • Variety of merchandise consulted are boosted and common cart dimension is elevated

Jolisearch gives a multitude of enhancements that can improve your customers’ search expertise by means of excessive efficiency and pleasurable ergonomic.

Yow will discover Jolisearch on the Addons Market, in addition to quite a few different options accessible in your PrestaShop.



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