The significance of translation within the internationalization of your Ecommerce – PrestaShop Weblog

Worldwide enlargement is an particularly essential issue for the expansion of gross sales out of your on-line retailer.

The newest research on on-line gross sales revealed by SEMrush reported tendencies in several international locations: The e-commerce business in america leads the worldwide market with 42.9% of natural site visitors, adopted by the UK (6.7%), Germany (6.2%) and France (4.5%).

Some benefits of the worldwide enlargement of your on-line retailer:

  • You attain customers around the globe with a single click on.
  • You multiply your gross sales by opening up new markets in different international locations.
  • You elevate advertising and marketing to the very best stage by profiting from marketing campaign dates in every of the totally different international locations. You will not simply cowl Black Friday or Christmas campaigns, as you’ll be able to signal as much as all worldwide promotions to spice up your gross sales. 
  • You do not depend on a single market to proceed rising: by opening up new markets in different international locations, you will not be reliant on the state of affairs in your nation and you will obtain site visitors from all around the world.
  • You be taught from the competitors in different international locations and get impressed by observing different shops in your business to extend your small business.

Tailoring your on-line retailer to every nation

Previous to the worldwide enlargement of your on-line retailer, there are two crucial points that you need to consider to tailor your web site to the wants of customers in several international locations:


It’s crucial for the consumer to really feel snug on the web site and be capable to store simply and hassle-free. 

To attain this, you could translate all web site content material into the consumer’s mom tongue. 

With the progress of know-how, new tools such as Glotio have appeared that make translation simpler, thereby minimising time and prices whereas guaranteeing which you could promote in additional international locations in much less time and far more affordably. Customers search for shops that give them sufficient confidence and having your retailer of their native language is an effective approach to acquire their belief.


Make your self recognized within the native language, take your advertising and marketing one step additional and get began with worldwide advertising and marketing.

There are a lot of gross sales channels, akin to social media, Google Adverts, Market, comparability websites, affiliate networks, electronic mail advertising and marketing, and so on. For all of them you may want a knowledge supply within the language of every nation to make the correct influence on every market.

Make sure that to export your product particulars into the native language so you do not miss out on gross sales and to be accepted by many site visitors sources that require knowledge feeds in native languages ​​as necessary.

Methods to optimise translations and attain customers all around the world

The most suitable choice for reaching customers around the globe is to make use of a translation software that will get the job completed rapidly, effectively and affordably and lowering prices similar to GLOTIO, the specialised machine translation software for PrestaShop, does.

Be sure you meet the next circumstances:

  • Automation: Robotically translate your whole on-line retailer (catalogue, merchandise, classes, attributes, options, producers, suppliers, attachments, and so on.)
  • Worldwide Advertising: Exportable knowledge feed in all languages to begin advertising and marketing in new international locations and multiply your visits.
  • web optimization: Make it possible for the interpretation respects all of the web optimization of your preset language, which suggests which you could begin positioning your merchandise organically in every of the international locations you resolve to promote through the use of their official language(s).
  • Key instruments for an ideal translation: 
    • Discover and exchange: You may all the time discover a phrase or string of phrases that you just choose to switch with one other. 
    • Excluded phrases: It is very doubtless that you just will not wish to translate sure phrases, akin to manufacturers or suppliers.  
    • Sensible dictionary: No person is aware of the merchandise you promote in addition to you or your workforce do, so resolve how one can translate sure phrases. 

Gross sales development

Translating your web site into one other language and providing your services or products within the nation’s official language(s) will assist you attain out to different sorts of prospects and increase the conversion fee.

Present your consumer a web site of their language to be able to streamline and maximise your product gross sales. This can increase buyer belief and loyalty along with your model, whereas mechanically increasing the gross sales of your on-line retailer.

For instance: think about that you just wish to purchase some sneakers on a web site the place the product info is in French, however you will have numerous doubts and you’ll’t discover assist in your language wherever. 

The result’s that you will search for that very same product on a web site that you just perceive.

Folks have a tendency to purchase what they’ll perceive.

So, make them perceive you, make it simple for the consumer and mechanically increase your gross sales.

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