Nearly 300,000 on-line retailers are actually PrestaShops. Behind every of those retailers are retailers who need to succeed and develop their on-line retail websites, in addition to companions, builders, and people who find themselves important to the graceful operating of the location. For individuals who want to speed up their studying, or just to enhance their expertise, PrestaShop has been operating a coaching service for a number of years, so that everybody can enhance their PrestaShop expertise.
To be taught extra about our current training offers, right here is the interview with Christophe Bernon, Head of the PrestaShop Coaching Division.
Who’re you, and what’s your position at PrestaShop?
My title is Christophe Bernon, I joined Prestashop in January 2011 and I’m accountable for offering assist and coaching to on-line retailers. Since January 2020, I’ve been in command of the coaching division, each in France and abroad.
Are there totally different programs? If that’s the case, what are they?
We’ve got a number of kinds of coaching programs, relying on the customers’ profiles. Right now now we have three kinds of audiences.
The first type of audience is rather marketer/user oriented, to ensure that them to learn to use and take full benefit of the instruments we offer them with to create their on-line enterprise.
Creating and launching an internet retailer
Advertising and personalising an internet store
Pure/search engine optimisation referencing
Legislation, social networks and extra to return
The second sort of target market has a more technical profile, which is why we offer coaching for integrators and builders, enabling them to assist retailers in creating their enterprise by responding to particular design and growth points and so on.
The third sort of viewers issues colleges, with which we work very onerous to coach grasp’s college students who’re pursuing digital programmes. The concept is to introduce them to a number one French on-line retail resolution, in order that they will promote our resolution within the firms they are going to work for on the finish of their course.
What are the necessities for taking part in PrestaShop coaching programs?
So far as consumer trainings are involved, you do not want any necessities to take part within the coaching programs, nor do it’s essential have a sophisticated undertaking to participate in them. We’ve got each neo retailers, who’re simply beginning out on the net retail journey, in addition to retailers who’ve already arrange their store and who need to be taught extra about our resolution.
So far as technical coaching is worried, by means of instance, if you wish to take a Again Workplace Developer course, it’s essential have at the very least an excellent understanding of PHP 5.4, MySQL and object programming. For all our technical coaching programs, the necessities are indicated on the coaching sheets, so that you merely must learn the sheet description on our marketplace, addons.prestashop.com, the place programs will be bought by anybody who’s involved in collaborating.
In case of doubt, please don’t hesitate to contact our sales team, who’re there to tell and accompany individuals with questions in regards to the coaching programs.
What do you get from the coaching?
We’re presently engaged on implementing recognised technical certifications. We have already got a consumer certification that we are actually primarily passing on to the faculties through which we function.
Can we get funding for our coaching?
We’re presently within the means of making ready our coaching programmes to be recognised by the CPF, in an effort to be absolutely funded by the coaching account. It’s apparent that our trainings will be financed by all of the organizations that care for the financing of OPCO sort trainings and others.
We additionally assist our retailers with the formalities for acquiring financing, for which they’re very properly supported by Katherine, who’s our key participant in coaching administration.
Does the lockdown change something in any respect within the coaching supply?
Right now, the lockdown doesn’t change a lot to the coaching supply since now we have been offering on-line coaching for a number of years. We had been subsequently in a position to present all of our retailers with the choice of on-line coaching in a really quick time frame. Additionally, all the faculties through which we had deliberate to take care of ship coaching classes have now switched to on-line coaching, which signifies that we are able to now handle coaching classes for three to Four individuals and even teams of as much as 40 individuals utilizing our personal coaching software program.
Throughout this era, what modifications do you see in relation to retailers’ wants?
I feel the retailers want two issues for the time being.
The primary is to have the ability to quickly set up a easy and efficient on-line retail resolution that permits them to bounce again rapidly, and, above all, to assist retailers think about their enterprise and never grow to be consumed with the technical aspect of issues, so it is as much as us to be much more responsive, to have the ability to suggest easy and user-friendly options that any retailer can perceive.
The second is to have entry to assist that permits retailers to rapidly achieve publicity and to only begin promoting. Having an internet store is an effective factor in case you have prospects and orders, in any other case it is ineffective. Right now, nevertheless, an actual revolution has been initiated by this case and plenty of retailers have needed to rethink the way in which they current themselves to their prospects. Additionally it is as much as us to assist them with these topics, by offering them with instruments, help, placing them in contact with recognised companions and so on.
During which languages are the programs supplied?
Right now the coaching programs are given in French, English, Italian and Spanish. For this, we depend on a set of companions from everywhere in the world who present coaching companies.
What are the following coaching dates and their topic(s)?
All training courses are actually on-line and the following dates are the 20th and 21st of April and the 26th and 27th of Could.
The technical training courses for each Integrators and Builders are actually on-line and are scheduled for the 20th April for the Integrator course, the 21st April for the Entrance Workplace Developer course and the 22nd April for the Again Workplace Developer course. For the month of Could, the dates would be the 25th for Entrance Workplace Developer and the 26th for Again Workplace Developer.
It goes with out saying that we are able to additionally organise particular classes on the request of firms.
Are there any particular gives for the time being?
Right now we’re providing a €200 discount on all our online training courses to permit retailers, builders and integrators to coach themselves to have the ability to react rapidly with the present financial state of affairs.