COVID-19: sensible suggestions for on-line retailers

The implications linked to the well being scenario are evolving daily, and a few areas of uncertainty stay to be outlined. Confinement in a number of components of the world are elevating loads of questions amongst on-line retailers. 

Listed below are some suggestions that may assist you to to adapt your exercise throughout this uncommon time. 

Suggestions that applies to all sectors

First precedence: adjust to authorities suggestions

Earlier than even excited about the financial penalties for your corporation, it is best to take into consideration the well being of the individuals who’re operating it. Whether or not your staff are dwelling working or not, common monitoring of presidency well being suggestions is essential so as to preserve your organization going. We extremely suggest to share key measures and gestures to bear in mind always throughout this well being disaster. 

Preserve up to date with the knowledge which may influence your corporation

A number of elements may influence your webshop. To maintain being up to date on monetary features it’s good to observe authorities or some third celebration communications steadily. If your corporation primarily is determined by the supply of the merchandise you promote, preserve updated with the status of the delivery and logistics solutions you utilize. It will let you be proactive in direction of your shoppers speaking your accessible supply options that you’ve chosen as a result of they nonetheless are operating and speaking on eventual adjustments in supply time. 

Postpone all occasions, or use new alternate options

Whether or not you’ve deliberate firm conferences, conferences together with your clients or suppliers, meet-ups, huge occasions or commerce reveals they need to be canceled or postponed. 

Nonetheless, different options are potential : 

  • Inside your organization talk by video-call instruments or use phone-calls to your conferences, 

  • For exterior occasions, use video options like webinars, or stay streaming on social networks. 


Be as clear as potential together with your clients and your staff. It’s essential to speak within the clearest manner all related info regarding your exercise to your clients. Whether or not it requires an replace in your homepage, your social networks, blogs or boards, keep clear and proactive at all times. In case your supply occasions are affected by the scenario, don’t forget to replace your phrases and circumstances.

It may be the precise time to replace your store

The present scenario might lead you to take extra time to enhance the efficiency of your web site. Listed below are some suggestions which may assist you to. 

Replace your product pages

As a way to optimize your search engine marketing, updating your product pages could be helpful. Take the time to rethink the titles, optimize your key phrases, and produce detailed, clear and exact descriptions. Placing your self within the footwear of one among your guests could be attention-grabbing so as to prioritize your info. 

Put buyer expertise first

Suppose “UX Design”: there are numerous research displaying a rising curiosity in buyer expertise for eshops. Simplify your buying journey, make key info extra seen, and spotlight motion buttons: these are key steps that may present a greater expertise to your on-line guests. It is going to additionally enhance your conversion fee. Within the present scenario, it is very important clearly point out that you simply nonetheless are in a position to ship your shoppers at dwelling.

Take time for a listing

Stock administration is without doubt one of the fundamentals for on-line retailers. A mistake creeping into your again workplace may create a disappointing expertise for potential clients. When you have time for it, take this as a chance to verify the standing of your shares, and guarantee their consistency together with your product pages. 

Uncover or check new modules

The PrestaShop answer permits each on-line service provider to develop and speed up their enterprise, because of a wide catalog of modules, designed to permit retailers so as to add new functionalities always. Now is an effective time to consider your wants, whether or not it’s a new marketing solution, or an replace to your payment methods. Checking for updates to your present used modules can be fairly helpful. 

On-line buying is healthier buying

Particularly for sellers who’ve bodily shops, it is going to be essential to refer your clients to your eshop. As a way to get this carried out, utilizing promotional gives might help to draw consideration, and promote “non-physical buying”. 

Strengthen your communication technique

There are only some on-line shops that handle to promote with out speaking on their merchandise. It’s the proper time to reinforce your communication technique, with out forgetting to empower your data on social networks, and their contribution to the expansion of on-line buying. 

Uncover the most recent PrestaShop information 

Our groups are at all times on the go so as to enhance the expertise of our retailers. We now have not too long ago unveiled a large number of features and functionalities that deserve your consideration. When you haven’t already carried out so, take into account checking the precise model of your PrestaShop software program, and start an update to the most recent model, in an effort to reap the benefits of all its options and enhancements. 


When you have any questions regarding your PrestaShop retailer, module, theme, or coaching, remember that our groups will keep accessible by our help center, and you too can get help on our forum.

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